Integrative Medicine Service at Memorial Sloan Kettering Cancer Center
Summary
An effective yet little known service of a large hospital gains internal attention and greater patient exposure through a marketing video that demonstrates professionalism while embracing the service's warm and welcoming environment.
The Situation
Summary
An effective yet little known service of a large hospital gains internal attention and greater patient exposure through a marketing video that demonstrates professionalism while embracing the service's warm and welcoming environment.
The Integrative Medicine service combines modern medicine with non-traditional cancer treatments such as acupuncture, meditation and massage therapy. The service has a small but loyal patient base and the majority of hospital patients never hear about the service. The goal of the marketing video was to atttract new patients, thereby improving health outcomes.
Our Approach
We spent time with the Integrative Medicine team learning about their offerings and met with patients to understand what makes this service special. With this information we created a marketing video which shows the unique care environment including its warm surroundings and caring staff while addressing important patient issues such as safety, efficacy and insurance coverage.
